YouTube is opening live streaming to any channels with 100 subscribers or more, so even if you're not a YouTube Partner you can get in on live streaming YouTube music videos like live performances or interactive live video sessions. The YouTube Creators blog made the announcement, along with more tools to build your channel.
If you haven't already, create a YouTube account, and if you're on your way already, make sure that you enable the live streaming feature in your account settings. If you're in a band and you're not on YouTube, for god's sake get in on that action, it's often not looked at a social media type of thing, but it's entirely social and the world's biggest streaming music and video service. Bigger than Spotify, Rdio, Rhapsody, Vimeo et al.
YouTube recently created the YouTube Creator Playbook with all sorts of great ideas on how to how to increase engagement with your channel. I outlined some of these ideas and added a bunch in a series that you can access at the links below, or check out some of the highlights.
Recording new material, working on a remix, or just working some material? Wayne Coyne of the Flaming Lips is a master at this ... he doesn't rehearse or have a plan of attack, and his videos aren't long or boring. He does short clips of 10-30 seconds of something happening, and it creates a sort of intrigue. deadmau5 has done this a lot too ... you can combine Twitter, Google+ and Facebook dialogues and respond in real time. You’ll be amazed how many people tune into these things.
It's way easier and more personal than a blog post and better than just reading words about what you plan to do. Talk to the camera with updates on the band and let your audience ask you questions in a live setting. Find to most outgoing or charismatic person in the band and have them talk about what you're doing in the upcoming months ... a new song, a new album or a tour.