It’s OUT! The new Arcade Fire video for "Reflektor" takes a cue from their "Wilderness Downtown" video, which means it's an interactive video. Check it out at www.justareflektor.com. The Arcade Fire video was done by acclaimed director Vincent Morisset (from La Blogotheque) and is an immersive interactive performance set up to tap into Google's Chrome Browser.
The "Reflektor" video is a sort of augmented reality experience, allowing you to interact either with your webcam or computer mouse. It creates a bokeh light effect in some sequences based on your movement, at other times the "Reflektor" video creates patterns that interact with people on the screen. At other times words flash on the screen. Both clicking your mouse and moving it do different things.