YouTube music videos will get new offline use in a new YouTube video downloads feature being rolled out by Google. It will essentially let you download free music and YouTube movies for a period of 48 hours, as a way to compete with the download and offline features in streaming music services like Spotify, Rdio and the others. The online video downloader will put YouTube movies and videos in an “add to device” option for videos and playlists, and should launch in November.
The YouTube Creators Blog spilled the beans by saying “... later this year we’ll launch a new feature on YouTube’s mobile apps that will help you reach fans -- even when they’re not connected to the Internet.
This upcoming feature will allow people to add videos to their device to watch for a short period when an Internet connection is unavailable. So your fans’ ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute.”
It’s easy to overlook YouTube as a streaming music service, but that’s what it actually is. It’s audience outstrips all of the other streaming music services combined. How the play count and royalties look to be figured out in the future. Although the download feature is optional, putting it in the hands of the copyright holder to make the choice about whether or not to make it happen, the feature will automatically be turned on for all new content unless YouTube channel owners disable it.