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YouTube Music Awards: Old Media Vs New Media

YouTube Music Awards: Old Media Vs New Media

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This might be better than the People's Choice Awards: the YouTube Music Awards, based on the playback of YouTube music videos. The nominations happen on Oct. 17, based on video playback counts and number of social media shares. I'm curious to know the YouTube workaround for how they'll be able to separate fake video plays and bought shares from real ones.

As for the Nov. 3 YouTube Music Awards show in New York, Arcade Fire and Eminem will be there, Jason Schwartzman hosts and Spike Jonze is the creative director. Check out the announcement video from Jason Schwartzman below.

What I do like about the YouTube Music Awards is the concept. This might be the closest we've ever come to having a music awards show that  isn't based on industry politics or sales, instead focusing on actual interest and performance.

The announcement was made on the YouTube blog, by saying "On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City."

Look for the YouTube Music Awards live stream to run on the Spacelab Media Player at the time of the event. We’ll keep you posted.

This also happens after the recent announcement that YouTube music videos will have offline use in a new YouTube video downloads feature being rolled out by Google. It lets you download free music and YouTube movies for a period of 48 hours, to compete with the download features in streaming music services like Spotify, Rdio and the others. The online video downloader will put YouTube movies and videos in an “add to device” option for videos and playlists, and will launch in November.




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Tags: Music Tech, Digital Music News, Music News
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