The long-awaited streaming music service Beats Music app will be launching soon with a variety of ways to listen. Music fans will be glad to know that Beats Music is happening in a variety of ways: there will be a desktop app for people to listen on computers and through the browser, as well as on mobile phone platforms like iPhone and Android and Windows Phone 8. Tablet computers are in too.
This is good news for anyone who's been waiting for the long stagnant streaming music service MOG to convert into Beats Music. It's been operational, but locked in a zone of no new development or features for over a year. Jimmy Iovine talked about what the new Beats Music will be like, with a music curation approach, at the AllThingsD conference. Watch the video for that appearance below. They've brought people like Trent Reznor into help with music curation and will focus on ready-made playlists for a variety of things, like exercise, dinner parties or even just your time to chill.
Luke Wood, president and COO told TheNextWeb that Beats Music will launch “within the next few months” in the United States. This could be before the end of the year, or as a fresh start to 2014. This goes inline with the freshly launched iTunes Radio, and Rdio's new Stations feature. Pandora Radio has been doing streaming radio online for years and really innovated the model for streaming music, but gives little control over what you can listen to.
“We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile,” said Luke Wood.
Beats Music will compete directly with the other streaming music sites that use an interactive licence to authorize music playback. These are Spotify, Rdio and Rhapsody to name the big guys -- others include Grooveshark and SoundCloud. Pandora Radio and Slacker Radio use a less-costly non-interactive license and limit a user's options for playback control.