So YouTube's big jump into the world of deetermining the best of the best is well underway. Hoping to eventually disrupt other music awards shows, the awards are based on the playback count of YouTube music videos and the number of social media shares.
The nominations have been named, and we have the complete list for you. YouTube wants you to vote on that action, so head over to YouTube to participate, then go talk it up on your social media place of choice!
“YouTube Award Nominations across six categories have just been announced at youtube.com/musicawards. Starting today, you can go there or search “YTMA” on YouTube to vote on the nominees by sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook,” reads the announcement on the YouTube blog.
The YouTube Music Awards show will be held in New York on Nov. 3, with Arcade Fire, M.I.A., Earl Sweatshirt, Tyler the Creator and Eminem (among others); Jason Schwartzman and Reggie Watts host and Spike Jonze is the creative director. Look for the YouTube Music Awards live stream to run on the Spacelab Media Player at the time of the event.
The YouTube blog made the original announcement, saying "On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City."