Anyone waiting for the streaming music service Beats Music doesn't have much longer to wait: the launch date for Beats Music is Jan. 21, and the service will be subscription-only, with no free tier of service. The music service is hoping to one-up the recommendation engines of Pandora Radio, iTunes Radio and Spotify by combining algorithms and human curation.
Pandora Radio already does this, but leans more on the algorithm than it does the human touch. Beats Music will try to leverage curation as the missing ingredient on why streaming radio tends to fall flat in recommending new music: it thinks like a robot.
The Beats Music experience is largely being shaped by taking information about you, your online habits and where you spend your day to try to deliver the right kind of music to you without you having to "drive" the service.
"We wanted to build a music service that combined the freedom of an on-demand subscription service – unlimited, uninterrupted streaming and downloads of tens of millions of songs – but layer on top features that would give you that feeling only music that moves you can give. The right song at the right time will give you a chill. Make you pull someone close. Nod your head. Sing in the mirror. Roll down the car window and crank the volume to the right," reads the announcement from the Beats Music blog.
“My phone knows where I’m at, what I’m up to, what temperature it is. It might even start to recognize locations I visit, patterns of motion. What if music could be collected in little parcels and served up to me effortlessly?” said Trent Reznor when speaking to the NY Times.
The NY Times piece also breaks down how Reznor's idea breaks down your own input about your environment if you want to help shape the playlist to current environment:
"A byproduct of that concept is Right Now, which in prototype was tantalizingly called “the sentence.” In it, a user generates an ad hoc playlist by completing a musical status update with four variables: a place, an activity, a person and a genre of music. “I’m at the beach & feel like pre-partying with my friends to dance-pop,” for example, yields the Chemical Brothers, Lady Gaga and Janet Jackson. Not bad. "
There will be $10 individual plan and a $15 Family Plan that allows for up to five users. It will also be packaged as a bundle offering with AT&T.
Check out what Jimmy Iovine and Trent Reznor said about the Beats Music service in this interview:
Beats Music will be replacing MOG Music, since it's being formed from the ashes of MOG, which is still running today. It's expected that MOG will cease to exist once Beats Music launches, although there's no confirmation on that.
Beats Music is largely being shaped by Ian Rogers, Luke Wood, Trent Reznor of Nine Inch Nails and the chairmen: Jimmy Iovine and Dr. Dre.