Sónar is a mashup of music and film and video, all rolled into one big multimedia festival. The official dates for the 2013 Sónar Festival in São Paulo are May 24 - 25. You get installation art, audiovisual concerts, and medialab presentations next to DJ sets, electonic music, film and more. It's the new media jet set in São Paulo. Last year, Sonar São Paulo had more than 30,000 people in attandence for 48 music performances on three different stages ... which is more than 56 hours of music.