Once the domain of up and coming bands, the South by Southwest Music Festival is becoming a place where semi-established bands also play to get exposure in a more crowded, more conservative music industry. And then of course, there will always be the bands we have never heard of, some of which will break out in 2010.

SXSW has the luxury of not only being one of the first festival/conference deals of the year but also one of the biggest. This is the gathering that shapes the rest of the year... check out anyone who will be somebody in 2010 at SXSW. It's a week of shows, discussion panels, schmoozing, new bands, schmoozing, drunkeness while trying to schmooze, etc.

Label showcases announced so far include Panache Records, Tee Pee Records, Vagrant Records, Asthmatic Kitty, K Records, Tomlab and Sounds Familyre.

There is a simultaneous SXSW Film Festival that coincides with the music festival. It's no Sundance yet, but it is an interesting indie venue, with over 170 films.

There is also an interactive component to cover the Web.

South by Southwest has named its initial line up for 2010, with a lot more to be announced! Cheap Trick has been added as the first headliner. Tickets are on sale now.

South by Southwest Music Festival Lineup 2010

Recently Announced:
!!! (Brooklyn, NY)
Amaral (Madrid, SPAIN)
Anita Tijoux (Santiago, CHILE)
Apoptygma Berzerk (Oslo, NORWAY)
Athlete (London, ENGLAND)
Bajofondo (Buenos Aires, ARGENTINA)
Balkan Beat Box (Tel Aviv, ISRAEL)
Band of Skulls (London, ENGLAND)
Bear In Heaven (Brooklyn, NY)
Black Milk (Detroit, MI)
Black Rebel Motorcycle Club (Los Angeles, CA)
Bomba Estereo (Bogota, Colombia)
Broken Social Scene (Toronto, CANADA)
Chalie Boy (Hearne, TX)
Chamillionaire & Paul Wall (Houston, TX)
Cymbals Eat Guitars (New York, NY)
Deer Tick (Providence, RI)
Evan Dando (New York, NY)
Frightened Rabbit (Selkirk, SCOTLAND)
Fucked Up (Toronto, CANADA)
Grant Hart (St. Paul, MN)
Hauschka (Dusseldorf, GERMANY)
Here We Go Magic (Brooklyn, NY)
Hudson Mohawke (Glasgow, SCOTLAND)
Invincible (Detroit, MI)
jj (Gothenburg, SWEDEN)
Killer Mike (Atlanta, GA)
LA Riots (Los Angeles, CA)
Les Savy Fav (Brooklyn, NY)
Maldita Vecindad (Mexico City, MEXICO)
Marina & The Diamonds (London, ENGLAND)
Mayer Hawthorne & The County (Ann Arbor, MI)
Midlake (Denton, TX)
Miike Snow (Stockholm, SWEDEN)
Mr Hudson (London, ENGLAND)
Mundo Livre SA (Recife, BRAZIL)
Murs (Los Angeles, CA)
Pretty Lights (Fort Collins, CO)
Rye Rye (Baltimore, MD)
Sharon Jones and the Dap-Kings (Brooklyn, NY)
She & Him (Los Angeles, CA)
Shwayze (Malibu, CA)
Spoon (Austin, TX)
Steve Aoki (Los Angeles, CA)
Systema Solar (Taganga, COLOMBIA)
Texas Tornados (San Antonio, TX)
The Drums (Brooklyn, NY)
The Middle East (Townsville, AUSTRALIA)
The Soft Pack (San Diego, CA)
The Very Best (New York, NY)
The xx (London, ENGLAND)
Trae (Houston, TX)
VV Brown (London, ENGLAND)
Wolfgang Gartner (Austin, TX)

Previously Announced:

Aa
Acid Mothers Temple & The Melting Paraiso UFO
A Classic Education
Akina Adderley & The Vintage Playboy
Admiral Radley
AkashA
Allo Darlin
Alpha Rev
Alvarez Kings
Lesser Gonzalez Alvarez
Amaral
And So I Watch You From Afar
An Experiment on a Bird in the Air Pump
An Horse
Anime Winds
The Anix
Anti-Pop Consortium
Apoptygma Berzerk
Arborea
Bomani Armah & Project Mayhem
Arms
Olof Arnalds
Art vs Science
ASG
A Shoreline Dream
Astra
A Sunny Day in Glasgow
Atash
Athena
Nicole Atkins and The Black Sea
Attack Attack!
At Versaris
Autolux
Autumn Owls
AV Okubo
Ayah
Azure Ray
Banda Desenhada
Elle Bandita
The Band of Heathens
Banjo or Freakout
Banner Pilot
Jill Barber
Bare Wires
Sophie Barker
Danny Barnes
Julianna Barwick
Bastard Child Death Cult
Jessie Baylin
Beans on Toast
Bear Hands
The Beauvilles
The Belle Brigade
The BellRays
Ben + Vesper
Julian Berntzen
Berri Txarrak
Best Fwends
Big Freedia
The Bitters
The Black
The Black & White Years
The Black Atlantic
The Black Box Revelation
Black Cobra
Dan Black
Black Eyed Dog
Black Feelings
Blacklisted Individuals
Black Spiders
Black Tide
Black Tusk
The Black Watch
Blessure Grave
Blind Man's Colour
The Blind Shake
Bliss N Eso
The Bloodsugars
The Blow Waves
Blue Roses
Blue Scholars
Bo-Peep
Marcus Bonfanti
Boom Boom Satellites
Brian Borcherdt
Helen Boulding
The Boxer Rebellion
Meredith Bragg
BrainStorm
Brasstronaut
Brazos
Breakestra
Break of Reality
B-Real of Cypress Hill
Broadcast 2000
Broadway Calls
Broken Records
Tom Brosseau
The Brought Low
Findlay Brown
Brownout
VV Brown
Bruce Peninsula
The Brunettes
Bubbz
Buckshot
Basia Bulat
Bury Tomorrow
Butterfly Explosion
Califone
Callaghan
CALLmeKAT
Canja Rave
Capsula
Carsick Cars
Carusella
Tom Cary
Casino
Casiokids
Caspian
Cassette Kids
Catpeople
Caucus
Ceeplus Bad Knives
Cerronato
Charades
Chatmonchy
Cheeseburger
The Chevelles
Chew Lips
The Chicharones
Chiddy Bang
Chief
Children Collide
Suzanna Choffel
Choir of Young Believers
Chris T-T
Citadels
City Riots
Clogs
C-Mon & Kypski
The Coal Porters
The Coathangers
Coffinworm
Ora Cogan
Simon Collins
The Constellations
Contra Coup
The Coolness
Coolooloosh
Correatown
Cosmo Jarvis
Cotton Jones
Crayon Fields
Crew54
The Crookes
Crystal Fighters
The Crystal Method
Amelia Curran
Cymbals Eat Guitars
David Dallas
The Dandies
Fyfe Dangerfield
Jesse Dangerously
Danielson
Dappled Cities
DaPuntoBeat
Darker My Love
Dark Room Notes
Darlings of Chelsea
Dash & Will
Dash Rip Rock
Das Racist
Daveman
The Daylights
Jesse Dayton as Captain Clegg
D Black
The dB's
DD/MM/YYYY
Dead Sexy Inc
The Deaf
The Deathray Davies
The Deep Dark Woods
Deer Tick
Del Castillo
Delhi 2 Dublin
Paul Dempsey (from "Something for Kate")
Dengue Fever
The Depreciation Guild
Deszaire
Dexter Freebish
Diagonals
The Dig
Dignan
Diplomats of Solid Sound
Marianne Dissard
Division Minuscula
Dixie Witch
DJ Boogie Blind
DJ Carpark
DJ Car Stereo (Wars)
DJ Evil Dee
DJ Ipek Ipekcioglu
DJ Jester the Filipino Fist
DJ Jubilee
DJ Revolution
D-MAUB
Dolly
The Dollyrots
The Dolomites (Stevhen Iancu)
Luke Doucet
Rose Elinor Dougall
The Downbeat 5
Downtown Ruler's Club
Daniel Francis Doyle
DP
Drive like Maria
Sgt Dunbar & the Hobo Banned
Adiam Dymott
Ear Pwr
Kat Edmonson
Efterklang
The 88
Eldorado
Electric Electric
Electric President
ELEW
Elizabeth & the Catapult
Elk City
El Tule
Val Emmich
Tom Eno
Eternia
The Ettes
Eva & The Heartmaker
Everest
Everybody Was In The French Resistance...Now!
Everything Everything
Explode Into Colors
Eyeris
Failsafe
Fanfarlo
Fangs
Julie Feeney
Michael Feinberg
Fenech-Soler
Fergus & Geronimo
The Ferocious Few
Fighting With Wire
Finale
Finde
The Fireants
Marie Fisker
Floating Action
David Fonseca
Fool's Gold
The Marshall Ford Swing Band
Forro in the Dark
John Forté
4th Pyramid
David Francey
Francis
Robert Francis
Adam Franklin (of Swervedriver) & Bolts of Melody
Freaky Age
Free Energy
Freelance Whales
Frightened Rabbit
Jessie Frye
Fucked Up
The Funeral Pyre
Funeral Suits
Ezra Furman and the Harpoons
Gadarene
The Ganjas
Gordon Gano and The Ryan Brothers
David Garza
The Gates Of Slumber
Gay Witch Abortion
Geeks
Gentleman Auction House
Gerald G
Get Back Guinozzi!
Get Busy Committee
Get Cape. Wear Cape. Fly
The Ghost of a Thousand
Colin Gilmore
Pepi Ginsberg
Giulia y los Tellarini
Glint
Gloria Cycles
Rosi Golan
Golden Bear
Golden Boys
The Golden Dogs
The Golden Filter
Robert Gomez
Gong Myoung
Goober and the Peas
Good Shoes
Goons Of Doom
Sebastien Grainger
Grand Atlantic
Grand Hallway
Moe Green
Grimy Styles
Grynch
Guitar Shorty
Ha Ha Tonka
Halves
Darren Hanlon
Gudrid Hansdottir
The Happy Hollows
Ed Harcourt
Harlem
Harper Simon
Grant Hart
Hauschka
Mayer Hawthorne & The County
Headdress
HEARTSREVOLUTION
The Heavenly States
Richard Henry
Hermano L
Katie Herzig
Hey Colossus
Hey Rosetta!
Matt Hires
Robyn Hitchcock
Hogni
Holy Grail
Home Blitz
The Hood Internet
Warren Hood
Hopewell
Hot Panda
The Hounds Below
House of Broken Promises
Nick Howard
Huecco
Hyperpotamus
Hypnogaja
Hystoic Vein
I Fight Dragons
iLL-Literacy
Inhabitants
Instrumenti
The Intelligence
Intimate Stranger
The Invisible
Iron Age
Ivan & Alyosha
J. Period
Sarah Jaffe
Jammer
Japandroids
Javelin
Jay Bizzy
Jazz One
Jazzus Lizard
Nikki Jean
Nat Jenkins
Stephen Jerzak
Jets Overhead
John Dear Mowing Club
The John Steel Singers
The Jim Jones Revue
Jookabox
Josephine
The Joys
Jukebox the Ghost
Julia Says
Junius
Kam Moye aka Supastition
Karnivool
Kartick & Gotam
kasms
Kaspar
Katie V
Kava Kava
Keelay and The Park with Ragen Fykes
Tommy Keene
Kev Brown
Kid Adrift
Kid British
Kid Dakota
Kidz In Space
Kidz In The Hall
Kiernan McMullan
Kilians
Will Kimbrough
King of Conspiracy
Kingston
Dawn Kinnard
Maurice Kirya
The Kissaway Trail
Kistehen
Kittens Ablaze
Solange Knowles
Kona
KOSHA DILLZ
Sofia Koutsovitis
Kreisor
Kuadrumana
L.A.B.
Landmine Marathon
La Santa Cecilia
Last Man Standing
The Laughing
The Law
Lawrence Arabia
L.A.X
Layabouts
League510
The League Of Extraordinary G'z
Alessandra Leao
Jonna Lee
Vander Lee
Les Breastfeeders
LIGHTS
Linda Kiraly
Lindsey
Lissie
Little Black Dress
Little Brazil
LoCura
Bobby Long
The Lords Of Altamont
Los Amparito
Los Lonely Boys
Los Planetas
Lo-Star
LoveLikeFire
The Lovely Eggs
The Lovely Feathers
Love of Everything
Unni Lovlid
Lovvers
The Low Anthem
The Low Frequency In Stereo
Low Line Caller
Lowood
Loxsly
L.Stadt
Luder
Jason Lytle
Polly Mackey & the Pleasure Principle
Mackintosh Braun
Catherine MacLellan
Madame Recamier
Audra Mae
The Magic Numbers
Magic Wands
Magno aka Magnificent
The Main Street Gospel
Malente
Jesse Malin
Natalia Mallo
Mantles
Julia Marcell
Marco Polo & Torae
Mariachi El Bronx
MARINA & THE DIAMONDS
Anya Marina
Carolyn Mark
Josh Martinez
Maruosa
Maybe It's Reno
Melissa McClelland
Ian McLagan & the Bump Band
The Megaphonic Thrift
MegaRex
Meneo
Jeremy Messersmith
Mi and L'au
Middle Class Rut
The Middle East
Middle Finger Salute
Middleman
Midlake
The Mighty Stef
Kate Miller-Heidke
Miniature Tigers
Minipop
The Minutes
Holly Miranda
Vince Mira
Miss Derringer
Miss Li
Mixtapes & Cellmates
Miz Metro
Modern Skirts
Monarchs
MonicaBlaire
Michael Monroe
Pedro Morais
More Or Les
Morning Benders
PJ Morton
The Mother Truckers
Mountain Man
Movits!
Moxine
Mozella
Mr Sicc
Muchuu
Muck and the Mires
Mark Mulholland
Mumiy Troll
Colin Munroe
Murmansk
My Dad is Dead
The Mynabirds
MyNameIsJohnMichael
My Tiger My Timing
Naam
Nailpin
Nakia & His Southern Cousins
The Name
Jay Nash
Nebula
Neon Indian
Neon Trees
The Nervous Wreckords
Julie Neumark
The New Government
NiCad
Erica Nicole
Nive Nielsen
Night On Earth
Stephanie Nilles
9th Wonder
Nobody Beats The Drum
The Non
Notekillers
The Novas
Nudozurdo
Jackie Oates
Obi Best
Denitia Odigie
of Verona (Mandi Perkins)
Ohbijou
Oh Mercy
Oh No Ono
Okamoto's
OK Sweetheart
Omodaka
One Night Only
1001 Nights Orchestra
onili
Orba Squara
Orphaned Land
Ortolan
Ozomatli
The Pack A.D.
Pack Of Wolves
Rich Pagano + the sugarCane Cups
Pagoda
Paleface
Paleo
Panda
:papercutz
Papier Tigre
Parlovr
Charlie Parr
Partners N Crime
Maren Parusel
Past Lives
Patafunk
Sylvia Patricia
Peasant
Peelander-Z
The Peelies
Julie Peel
Peligrosa All-Stars
Peter Wolf Crier
Pets With Pets
Philadelphia Grand Jury
The Pines
The Pinholes
Pink Nasty
Pirate Love
Pivot
P.K. 14
Planet Parade
Plants and Animals
Please The Trees
Pocahaunted
Poirier ft MC Zulu
The Politics
Steve Poltz
Pomegranates
Pong
Pop Shuvit
The Postelles
Andy Pratt
Pree
The Present
Pretty Lights
Sean Price
Priestess
Princeton
Profetas
Project Trio
Promise
Psalm One
Psychic Reality
Joe Pug
Pulled Apart By Horses
Pustki
Pyramiddd
Quantic and his Combo Barbaro
Quarteto Olinda
Quest For Fire
Radio Radio
Rauberhohle
Random aka Mega Ran
Random Axe
Reading Rainbow
Real Vocal String Quartet
Rebelle
Red Bacteria Vacuum
Red Cortez
Red Mass
Christopher Rees
Tommy Reilly
Resplandor
Rhymefest
Riddim Saunter
Riverboat Gamblers
The River Raid
Miles Benjamin Anthony Robinson
Brisa Roche
The Rocketboys
Rock of Heltah Skeltah
Carrie Rodriguez
Rogues
Romance On A Rocketship
Romantica
Peter Rosenberg
Roy Rieck & the Medley Band
R.Sigma
The Russian Futurists
Ruste Juxx
Justin Rutledge
Rwake
Joey Ryan
Sabrina
Salome
Wes Sanders
San Saba County
Sasquatch
Savoir Adore
Scale The Summit
Scanners
Scars on 45
Schaffer the Darklord
Kate Schutt
Scorpion Child
Scorpio Rising
The Sea
The Second Grace
The Seedy Seeds
Sennen
Serious Sam Barrett
Sex Worker
Sheen Bros
Samantha Shelton
Sherlock's Daughter
Shine
Shit And Shine
Shelley Short
Silver Starling
Simona
Alina Simone
Jason Simon
Sisters Morales
Sixteen Deluxe
65daysofstatic
60 Tigres
Noush Skaugen
Skeletonwitch
Skyzoo
Sliimy
Slim Cessna's Auto Club
Tony Sly
Small Black
Smif N Wessun
Drew Smith's Lonely Choir
John Smith
Sahara Smith
Smith Westerns
Smoke Fairies
Smoke or Fire
Smoosh
Snapline
Snowbyrd
Socalled
So Cow
Solace
The Soldier Thread
Solid Gold
Solillaquists of Sound
Sol Okarina
So Many Dynamos
somi
Sonodaband
Soulico
South Central
So What
Speak
Spindrift
Spleen United
Spokes
The Spring Standards
Nico Stai
Sabrina Starke
Stars of Track and Field
St Deluxe
Steel Train
Katie Stelmanis
The Steps
StereoHeroes
Steriogram
Strait Laces
Stricken City
Suidakra
Summer Camp
Summer Cats
Sun Araw
Super Extra Bonus Party
Superlasciva
The Surrender
Surrounded
Sweet Apple
Swimming
Swimming With Dolphins
Jesse Sykes and the Sweet Hereafter
M. Takara 3
Tape Deck Mountain
T Bird and the Breaks
Team Facelift
Telephunken
Ten Bears
10pShort
Adam Tensta
Terry Poison
Texas Tornados
That Ghost
Thermo
The Rubies (from The Emeralds)
Thirsty Merc
This Town Needs Guns
Those Darlins
Thrift Store Cowboys
Throttlerod
Thunderbolt
Thunder Power
Timber Timbre
Todd
Marques Toliver
Tone
Toolshed
Toro Y Moi
Toy Horses
Transfer
Treasure Fingers
Treetop Flyers
Trembling Bells
Trespassers William
The Trews
Triangulo De Amor Bizarro
TRUTHLiVE
truth universal
Tuh-nie & Gnaws
TV Torso
Twin Atlantic
Twin Tigers
Two Star Symphony
Jonathan Tyler & the Northern Lights
Ty Segall
The Uglysuit
Ume
Uncle Lucius
The Unfinished Sympathy
U-N-I
Unicorn Kid
U.S. Christmas
Useless ID
Vadoinmessico
Vandaveer
Maldita Vecindad y Los Hijos del Quinto Patio
The Veils
Venice is Sinking
Ventilader
Videohippos
The View
Vitera
Viva City
Volovan
Voodoosouljahs
Waco Brothers
Miho Wada
Butch Walker
The Walls
Warpaint
Washington
Imaad Wasif
Watershed
Wave Machines
The Wave Pictures
Wax Fang
Sean Wayland
We Are Scientists
We Are Wolves
Weedeater
We Fell To Earth
Josh Weller
Wet Hair
We Were Promised Jetpacks
WHITE
White Circle Crime Club
White Ghost Shivers
White Rose Movement
Glenn White's Sacred Machines
Whitley
The Whitsundays
Gin Wigmore
Wild Moccasins
Wild Palms
The William Blakes
Willy Joy
Winter Gloves
Withered
Wolf Gang
Carolyn Wonderland
Woodhands
Woods
Lucy Woodward
Woot
Wordburglar
Woven Bones
The Wronglers
Wye Oak
Xiao He
The xx
Jason Yates
Year Long Disaster
The Yellow Dogs
YellowFever
Yeti Lane
Pegi Young
The Young Republic
Jenny Owen Youngs
The Young Veins
Your Twenties
Hindi Zahra
Zaza
Ze!
Zlam Dunk
Zolar X
Zona Tango
Zun Zun Egui

More to be announced...

SXSW Film Festival
Cold Weather
Elektra Luxx
Hubble 3D
Kick-Ass
Lemmy
SATURDAY NIGHT
Under Great White Northern Lights