Gemini just got a little more helpful on iOS.

Google rolled out a new “Simplify” feature in the Gemini mobile app that lets you rewrite complex text into plainer language—directly from Safari or Chrome, no copy-paste required.

You tap “Share,” hit Gemini, and it gives you a rewritten version that reads less like legalese and more like a conversation.

It’s a small update, but it speaks to a much bigger strategy. Google isn’t just adding features—it’s sneaking AI into everyday phone moments, the ones that used to belong to Siri or the clipboard.

The Gemini app on iOS now acts more like an invisible assistant layered into your browser, always within reach, but not in your face.

This tool doesn’t work across every app yet (think web text only, not Notes or iMessages), but it shows Google’s long game: quietly embedding Gemini into workflows where you’d normally lean on Apple.

That’s especially notable since Google still can’t make Gemini the default assistant on iPhones—so it’s building workarounds that feel native, even if they aren’t.

Simplify is part of a bigger trend we’re seeing from AI assistants: don’t just answer questions, help you read better, write better, and maybe even think better. It’s subtle, but it’s also exactly how these tools will go from novelties to necessities.

Google’s betting that usefulness isn’t about flashy features—it’s about being exactly where you need it, when you need it, without making a big deal about it.

And now that Gemini is slowly embedding itself into iOS workflows, the next move is clear: keep watching where Apple draws the line—and expect Google to keep coloring just outside it.