Xiaomi just launched the Xring O1 chipset, its first in-house flagship SoC, alongside the 15S Pro smartphone and Pad 7 Ultra tablet—all powered by its own silicon.

This isn’t just a new product drop—it’s a signal that Xiaomi is coming for Qualcomm’s crown, and maybe eyeing Apple’s too.

Xiaomi’s Xring O1 is the main event here.

Built on a 4nm process, it’s packing a custom imaging engine, Xiaomi’s HyperOS AI platform, and a neural processing unit with 45 TOPS of performance.

The chipset is designed to flex hard on photo and video processing—think cinematic 4K at 60fps with HDR, real-time skin tone correction, and advanced image segmentation.

It’s clearly tuned with creators in mind, not just benchmark chasers.

The new 15S Pro is the first phone to run the Xring O1 and serves as a high-spec billboard for what Xiaomi thinks a flagship should be in 2025.

It’s got a 6.73-inch LTPO display with up to 3,000 nits of brightness, a triple camera setup with a Sony LYT-900 sensor, and an AI photography suite that leans into Xiaomi’s latest machine learning tricks.

The phone’s also backed by a custom Xiaomi C8 power management chip, which could be their answer to Apple’s vertical integration.

For the tablet crowd, the Pad 7 Ultra brings the same Xring O1 brains to a bigger screen—14 inches, 3K resolution, 144Hz refresh rate.

This thing isn’t just a media slab, it’s trying to be your next workstation too.

Xiaomi’s pitching it with a keyboard cover and stylus, plus AI-powered multitasking and real-time transcription.

Qualcomm’s latest Snapdragon chips might still lead the pack globally, but Xiaomi’s clearly setting up its own lane.

Zooming out, this isn’t just about specs—it’s about control.

By designing its own chip, Xiaomi is joining the elite club of Apple, Samsung, and Google, all of whom are moving fast toward vertical integration.

The Xring O1 might not dethrone Snapdragon overnight, but it’s a serious first shot, and it gives Xiaomi more control over everything from updates to performance tuning.

Translation: Xiaomi’s not waiting around anymore. And if you’re into smart phones, creative tools, or just watching underdogs get ambitious, this launch is worth your attention.