Sprout Social just dropped a fresh batch of Reddit statistics for 2025, and it shows exactly how the platform is evolving — from who is logging in to how brands are making serious moves.

But Reddit is not like other platforms, and if you want to survive (and thrive) in its wild digital ecosystems, you will want to know the hidden patterns shaping where trust, engagement, and serious ad dollars are going.

Reddit’s community-first vibe continues to set it apart.

Nearly half of its daily active users come from the U.S., with Gen Z and millennials dominating the conversation.

The platform’s user base is deeply engaged, racking up over 97 million daily active users, and it is still growing with 42 million app downloads in 2024 alone.

Authenticity rules here — users can sniff out lazy marketing from a mile away, which is why brands that do it right get rewarded big time.

Case in point: companies advertising on Reddit see 46% higher brand trust and some are pulling off massive ROIs, like a 17x return reported by Liquid I.V.

If you want your binfluence to actually matter on Reddit, niche subreddits are your launchpads.

Smart marketers are blending organic interaction with targeted ads, hosting AMAs to build street cred, and tapping into Reddit’s rising trust factor.

With ad revenue surging 56% year-over-year to $315 million in Q3 2024, Reddit is not just a side quest anymore — it is a major arena for brands who get it.

Reddit User Demographics

• Age: 44% of users are aged 18–29, indicating a strong Gen Z and millennial presence.
  
  

• Gender: Approximately 59.8% male and 39.1% female users as of Q3 2024.
  
  

• Location: Nearly half (49.59%) of daily active users are based in the U.S., with significant user bases in India, the UK, Canada, Brazil, and Germany.
  
  

• Ethnicity (U.S. users, 2023): 36% Asian, 23% Hispanic, 21% White, and 14% Black.​

User Behavior & Engagement

• Daily Active Users: 97.2 million, with 42 million app downloads in 2024.
  
  

• Traffic Sources: Reddit benefits from significant search engine traffic, bolstered by a $60 million annual deal with Google.
  
  

• Content Engagement:

  • Titles between 60–80 characters receive higher upvotes.
    
    

  • Posts posing questions garner more comments and upvotes.
    
    

  • Content with external links, especially videos, tends to perform better.
    
    

• Community Interaction: Users value authentic discussions and are skeptical of overt marketing. Respecting subreddit rules and engaging genuinely is crucial.​