Meta just dropped the details for its annual Conversations conference, and this year it's landing in Miami on October 8.

It’s not just another tech event—it’s Meta putting a spotlight on how messaging is evolving into the future of business, marketing, and customer experience, all in one ambitious day.

Hosted at the Fillmore Miami Beach, Conversations 2025 is Meta’s flagship event for WhatsApp, Messenger, and Instagram Direct—aka the tools driving how brands and consumers actually talk in 2025.

The company says the goal is to help businesses “build for the messaging-first era,” with a heavy focus on AI-powered automation, customer service through chat, and conversational commerce.

Expect announcements, demos, and new tools aimed squarely at marketers, CX teams, and developers working at the intersection of tech and messaging.

Cahnges this year include Meta going hard on AI integration.

In 2024, it launched its AI-powered business messaging assistant in Brazil, India, and Singapore, and all signs point to a wider global rollout coming soon.

Meta’s also likely to expand its suite of tools for click-to-message ads, which have become central to how small businesses and brands convert users directly through platforms like Instagram and WhatsApp.

And if you're wondering why Meta cares so much about messaging—just follow the money. Messaging apps are now home to more than 3 billion users worldwide, and Meta’s making a long play on monetizing those interactions.

It’s less about public posts and more about private DMs, one-on-one commerce, and building AI agents that help brands scale conversations without losing the human touch.

Past Conversations events have previewed features like WhatsApp Flows (custom in-chat experiences), advanced business inboxes, and even payment integrations inside chats.

With Miami as the backdrop this time, Meta is expected to bring a little more heat—not just in location, but in product rollouts aimed at making messaging the core engine of how we interact with brands.

Registration opens soon on Meta’s Conversations site.