If you were waiting for a reason to hold onto your current phone a little longer, this might be it.

Apple is reportedly planning to raise prices on its upcoming iPhone models, according to a new report from Bloomberg’s Mark Gurman.

What’s driving the hike might not be what you think.

Apple hasn’t bumped up base iPhone prices in years, but that streak may end with the iPhone 17 line.

The Pro Max model could see the biggest jump—likely tied to the inclusion of more premium materials, new chip architecture, and a thinner design.

💥 Apple’s first foldable iPhone is in the pipeline for 2027.

But this isn’t just about flashy features or Apple’s profit margins. It’s about where—and how—your iPhone gets built.

As Apple continues shifting its supply chain away from China and into India and Southeast Asia, costs are getting rebalanced in ways that impact the final sticker price.

China’s ongoing geopolitical tension with the US, plus rising labor and manufacturing costs, are accelerating this shift.

Meanwhile, ramping up production in India—despite long-term goals for diversification—is still a growing pain, not a cost-saver.

And there’s another wrinkle: new display tech.

Rumors point to a thinner and more advanced OLED display for the Pro Max, possibly the same next-gen panel expected in a future foldable.

Between that and Apple’s gradual push toward spatial computing and AI integration, this isn’t just a price bump—it’s the beginning of a new premium tier.

None of this is official yet. But if Apple breaks its own pricing pattern, expect it to be strategic, not impulsive.

💥 Apple is also considering two iPhone launches this year.

This move could also mark a bigger trend in the phone industry: high-end phones getting even more exclusive, while base models hold the line to keep the masses onboard.