2025 promises to be a pivotal year for digital creators on Instagram, navigating the new rules of engagement, trust, and monetization.

There are some new additions for 2025, changes you want  to be aware of. These are listed at the top of this article, while the main strategy is farther below.

Check back for updates throughout the year, this can be your ultimate guide.

New Content Strategy Pillars For 2025

1. Create content to reach a wide audience.
2. Build authority with in-depth and high value content.
3. Create community and trust with interactive and authentic content.

Posting Schedule

• At least three reels per week
• One carousel post (optional)
• Two to three daily stories

For recent updates, Instagram is developing an AI-powered video editing tool for Reels, as announced by Instagram head Adam Mosseri in December of 2024.

This tool uses Meta's Movie Gen AI model and will let you modify various aspects of your videos using simple text prompts. 

Features include changing outfits, backgrounds, adding accessories, and transforming into animated versions. Consider these quick edit options, or options for creators that don’t have lots of editing software.

Expand your Instagram audience by focusing on these content strategies. Audience expansion is crucial to grow your Instagram presence.

The exciting part is there are a  number of  strategies to enhance your visibility on the platform.

The skills you need to be a creator center around the following items, even on any platform.

Strategies for Attracting New Followers on Instagram:

There's no one-size-fits-all "best" strategy for Instagram in 2024, as it depends heavily on your specific goals and target audience. When you use these strategies, brainstorm your types of content and make sure you stand out from the rest by offering something that others don’t.

However, there are several key trends and tactics that many successful accounts are using:

• Reels reign supreme: Instagram is prioritizing Reels in its algorithm, so incorporating them regularly (think entertaining, informative, or trending formats) is crucial.

  
  

• Photos still have a place: Don't neglect high-quality photos entirely! Striking a balance between photos and videos showcases your brand's visual identity.

  
  

• Integrity is key: Show your brand's personality and connect with your audience on a deeper level. Go behind the scenes, share employee stories, and engage in genuine conversations.

  
  

• Value-driven content: Provide value to your audience through inspiration, education, or entertainment. Teach them something new, make them laugh, or motivate them to take action.

• Collaborations are powerful: Partner with other brands or influencers in your niche for wider reach and increased engagement.

  
  

• Community building: Foster a sense of community by responding to comments, running contests, and hosting interactive sessions (like AMAs or polls).
  

   

• User-generated content (UGC): Share content created by your followers to build trust and encourage engagement.

  
  

• SEO makes a big difference: Optimize your profile and posts with relevant keywords to improve discoverability in searches.

  
  

  
  

Additional Instagram Tips:

• Use Instagram Stories: Leverage features like polls, quizzes, and stickers to boost engagement.  A Gen AI feature can help.
  
  

• Live stream for real-time connection: Host Q&As, product demos, or exclusive events to connect directly with your audience.
  
  

• Try paid advertising: Targeted ads can help you reach a wider audience and achieve specific goals. It's time to pay for reach, fam.
  
  

• Analyze your data: Track your performance and adapt your strategy based on insights you gain. If it works, do it again. If it's not gaining traction, drop it try domething different.

Remember, consistency is key! Regularly posting quality content and engaging with your audience is essential for long-term success. The last thing any of us wants is to kill our growth as a creator.